Are you struggling to put words on your page?
Do you need content now, but not sure how long that would take / if it’s in the budget / if you’d have to spoon-feed your industry jargon to this outsider every step of the way?
Let me help.
I write and consult on B2B copy for suppliers to commercial baking, snack & confectionery industries, helping you present clear messaging to your clients – which enhances lead generation, user experience and brand engagement.
Website Copy & Content
Copywriting for the Web, focused on conveying your message so your customers will read it, and search engines will value it. SEO writing and blog/content marketing, and articles that turn traffic into leads.
Looking for someone to contribute to, or even take charge of your long-play content curation? Build your community with clear and relevant blog posts, email letters, white papers and landing pages. Let’s discuss what you’re doing, what you’re missing, and where you should focus.
Captivating Home Page
Campaign Landing Pages
Product Stories told well
Got Video?
Copywriting for Print
Memorable, eye-catching copy for print advertising, articles, sales brochures, trade shows and company histories. Drive more conversions with persuasive, benefits-packed copy that moves interest to action.
I’ve done trade shows on 5 continents – I can help with head-turning, blinder-lifting, stop-and-talk messaging. And ensure your sales process has updated collateral to work from. Let’s tell your story in ways your clients will notice.
Case Studies
Direct Mail
Brochures
Company Histories
User Experience (UX) Audits
It’s all about your customer of course! We’ll ensure your website visitors find your navigation and information intuitive, clear and helpful. And then do the same for your apps, manuals, customer service, and other media.
UX can really make you stand out where it counts – the emotions of your visitors and users. Let’s be intentional about every touchpoint you have…from your landing page to your product descriptions, from your calls-to-action to the emails your team sends out.
Intuitive Navigation
Positive Emotions
Personal Voice
Focus on the Details
Case Studies
A strong narrative, peppered with impressive figures, presenting your role in the success story of one of your delighted clients. This ultimate in social proof is only growing in value the harder it is to present your case face-to-face.
Well-told stories can deeply influence our beliefs and decisions, because they appeal to our emotions and our capacity for empathy. Let’s tell some stories and load up your sales force as well as your online library where the convincing can be done 24/7 around the globe.
Problem-Solution-Outcome Stories
Valuable Social Proof
Highlight your Customers’ Success
Online, Print & Video
Copyediting & Proofing
Expectations are high. Let’s get it right. As an outsider to your office speak, but insider to your industry, I’ll ensure your materials are precise and compelling, offering the freshness that today’s users expect.
If you’ve already got copy or the ability to get it written, let’s strengthen your results with a professional review and recommendations. And if English is your second language, let me help ensure your message is as strong as intended.
Improve & Refresh
Highlight Reliability and Accuracy
Focus the Message
Cultural Adaptation
Video Scripts
Present your company via the power of video. Explain processes, invite engagements, share your story, when and where your client is most receptive. Use expertly-crafted scipts that nurture leads and call to action.
Let’s make content that people want to consume. Whether live video or animation, studies show that people retain 95% of a message when they watch it in a video. And it’s great for SEO!
Brand Stories
Explainer Videos
Tutorials and How-To
Testimonials
Product Demos